What to say instead of "As per our conversation"
'As per' is legalistic and cold, and in cold email there often was no real conversation — so it reads as a manufactured rapport that the prospect can't place, breeding suspicion. Even when a chat happened, it's a fussy way to say a simple thing and adds distance instead of warmth.
Better alternatives
- Following up on what we discussed at [event]:direct
- You mentioned [specific pain] when we spoke — here's that fix.warm
- Picking up where we left off Tuesday.casual
- Like I promised on the call, here's the breakdown.casual
- Circling back on the one thing you flagged: [issue].direct
- After our chat, I pulled the numbers you asked about.warm
- Per our discussion last week, sharing the next steps below.formal
When to use it
Use only when a genuine conversation took place, and make it concrete by naming the where, when, and the specific thing they said — that specificity is what proves the connection was real.
In context
You mentioned deliverability was your #1 headache when we spoke at SaaStr — here's exactly how we'd fix it.
Words get the reply. Deliverability gets the read.
Scheduler Zero handles warmup, authentication, and reputation so your rewritten, human cold emails actually land in the inbox.