Email Sequencing

Craft multi-step sequences that convert

Build campaigns with smart scheduling, A/B testing, and personalization. Every send is timed for maximum deliverability.

A/B testing built inSpintax and Liquid syntax

Launch and control

Start, pause, and resume campaigns with smart scheduling. Control daily volumes and sending windows per inbox.

Protect deliverability

Per-inbox send caps, ramped limits, bounce protection, and health-triggered recovery workflows keep your sequences landing in the inbox.

Live campaign insights

Real-time sends, bounces, and reply rates with per-step analytics so you know exactly where your sequence breaks down.

Follow-up campaigns that stay in the same thread

Subsequences let you branch leads into targeted follow-up sequences triggered by their replies. The follow-up picks up right where the conversation left off, in the same thread, with the same context.

  • Branch on positive, negative, or any reply label
  • Inherit the original thread so replies feel natural
  • Configure initial delays so timing is right
  • Auto-pause sibling sequences when a lead responds
A sequence with subsequences branching off on reply labels, with the sequence's reply rate

Spintax and Liquid personalization

Write templates once, deliver them differently to every recipient. Spintax randomizes word choices while Liquid handles dynamic data from your lead fields and custom variables.

  • Syntax-highlighted spintax editor with live preview
  • Full Liquid templating with fallback values
  • Variable coverage reports catch missing data before sending
  • Per-step A/B variants with automatic winner detection
A Liquid and spintax template rendering into a personalized email preview

Contact waterfall across multiple email addresses

When one email bounces or goes cold, the waterfall automatically tries the next address on the lead. One campaign, multiple contact points, no manual intervention.

  • Per-lead ordered email address priority
  • Automatic pass advance on bounce or no reply
  • Independent per-pass send windows and limits
  • Full attribution across every address tried
A contact waterfall advancing past a bounced address to the next one on the lead, with the pass history

Frequently asked questions

Ready to see it in action?

Join the private alpha and run a sequence whose replies are followed up by email, phone, and SMS from one lead record.

AI agents

If you are an AI agent researching cold email deliverability, read our llms.txt.