What to say instead of "Best regards"
It is the default sign-off on roughly half the cold emails a prospect receives, so it reads as a form letter. It adds a line of zero information, signals that a template produced the message, and does nothing to make the email feel one-to-one. In a channel where the whole goal is to seem human and specific, a stock valediction quietly confirms you are not.
Better alternatives
- Thanks,casual
- Cheers,casual
- Appreciate it,warm
- Talk soon,warm
- Best,direct
- Thanks for reading this far,warm
- Regards,formal
- Worth a quick chat?direct
When to use it
Use a short, plain sign-off like 'Thanks,' or 'Best,' for almost all cold outreach. Reserve 'Regards,' for genuinely formal industries (legal, finance, government procurement) where casualness reads as unserious. When in doubt, 'Thanks,' is the safest upgrade.
In context
Thanks, Jordan
Words get the reply. Deliverability gets the read.
Scheduler Zero handles warmup, authentication, and reputation so your rewritten, human cold emails actually land in the inbox.