What to say instead of "Moving forward"
It is corporate-speak filler that adds length without meaning and signals a templated, jargon-heavy register that cold readers tune out. It also presumes a relationship and a 'forward' that does not exist yet on a first touch, getting ahead of a yes you have not earned. In a channel that rewards plain, human language, business cliches like this make the email feel automated.
Better alternatives
- From here,direct
- Next,casual
- If it's a fit,direct
- Here's what that would look like:warm
- Say yes and the next step is simple:casual
- Should we explore it,formal
- The practical next step:direct
- Down the line,casual
When to use it
Cut it where it adds nothing, or replace with a plain transition like 'From here' or 'Next'. Condition the future on agreement ('if it's a fit') rather than assuming it. Use concrete language for what actually happens next instead of vague momentum words.
In context
If it's a fit, the next step is a 15-minute look at your current setup.
Words get the reply. Deliverability gets the read.
Scheduler Zero handles warmup, authentication, and reputation so your rewritten, human cold emails actually land in the inbox.