What to say instead of "Per my last email"
It's widely read as passive-aggressive code for 'you ignored me' — it scolds the prospect for not replying, which is the fastest way to kill goodwill in cold outreach where you have none banked. It also makes them do the work of finding the old email instead of restating the value cleanly.
Better alternatives
- In case it got buried, the gist was: [one-line value].warm
- Quick recap since inboxes are chaos: [point].casual
- Resharing the one thing that matters here: [benefit].direct
- No need to dig — here's the short version again.casual
- Last note had a lot; the headline is [key stat].direct
- Figured my first email may have missed you — here's the core idea.warm
- To restate briefly: [summary].formal
When to use it
Use on a follow-up to a non-reply. Assume good faith (the email got buried, not ignored), and re-summarize the value in one line so they never have to scroll back.
In context
In case my note got buried: we help agencies like yours land in the primary tab, not promotions. Worth two minutes?
Words get the reply. Deliverability gets the read.
Scheduler Zero handles warmup, authentication, and reputation so your rewritten, human cold emails actually land in the inbox.