Content
What is Drip Campaign?
An automated series of emails delivered on a fixed schedule or in response to recipient behavior.
A drip campaign sends a predetermined sequence of messages over time, either at set intervals (for example day 0, day 3, day 7) or triggered by actions such as a signup or a link click. The term originates from marketing automation, where drips nurture leads toward a conversion without manual sending. Each step is queued in advance and typically pauses or exits the recipient when a goal condition, like a reply or purchase, is met.
Why it matters for cold email
In cold outreach the drip concept underlies multi-touch follow-up cadences, where the majority of replies come from messages after the first. Pacing the drip so sends are spread out and stop immediately on reply protects sender reputation and avoids the burst-sending patterns that spam filters flag.
Related terms
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